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Why Your Business Needs a Solid Web Design and Development Strategy

Why your business needs a solid web design and development strategy

Let's dive into the role that web design and development play in a successful online presence and provide tips for creating an effective strategy.

It’s 2023, and having a website for your business is no longer an option. it’s a must.
Not having a website is like trying to sell ice to Eskimos without a fridge, not smart. But, even having a website nowadays is also not enough. Your website needs to be designed and developed in a way that stands out and will convert visitors into customers.
Let’s imagine you’re a customer looking for a new pair of shoes. You come across two websites, one is clean, easy to navigate, and the products are presented beautifully. The other one however is cluttered, hard to navigate, and the images of the products are blurry. Which one are you more likely to buy from? A website that is designed with your customers in mind will not only attract more visitors, but it will also increase the chances of them converting into customers. Remember, your website is your window for customers to peep through, it’s a 24/7 salesperson working for you.

Now to take it a step further, let’s say you are browsing on your phone, none of the products are displaying correctly and there is some serious lag on the mobile site. That’s all it takes for someone to bounce. All the talk about a mobile site being a significant step to succeeding online is valid. Because in 2023, having a website that is mobile-friendly is a must. With more and more people using their mobile devices to browse the web, it’s important that your website can be easily viewed on a small screen. Just imagine how much you’re missing out on this huge chunk of potential customers. Your website should be easy to navigate, the information should be easy to find, and the overall experience should be enjoyable for the user.

And what about SEO? We are sure this term isn’t new to you. Having a website that is optimized for search engines will increase the chances of your website showing up on the first page of search engine results, this is a process that involves a lot of research and dedication to optimizing your website structure and content. Let's face it, nobody goes past the first page of Google. In 2023, it’s all about being found, being seen, and being chosen. And that’s exactly what a well-designed and developed website will do for your business.

So now that you understand the importance of effective website design and development, we mustn’t neglect the underlying strategy behind every successful site. Understand that your website design and development strategy all tie into your brand image, it is a reflection of your brand that speaks to your desired target audience. There should be complete alignment between your website, your overall business goals, and your objectives.

In summary, having a website in 2023 is a must for businesses. A well-designed and developed website that is aligned with your brand, optimized for search engines, and mobile-friendly will help you attract the right visitors and increase the chances of them converting into customers.
Now you may be thinking, “Wow, this all sounds great, but boy am I overwhelmed”. That’s where Growth Tap Digital comes in hot and excited. We specialize in website design and development and we’ll work with you to create an exceptional digital strategy that aligns with your overall business goals and objectives. We guarantee that you’ll be walking out of our partnership with a giant smile and a website you love.

Don’t miss out on potential customers in 2023, take action now. And as an incentive for taking action, we’re offering a free website audit. That’s right, a free website audit to help you understand how your website stacks up against the competition and identify areas for improvement. Contact us now and let’s start working on a website design and development strategy that will help your business thrive in 2023.
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